Marketing is one of the only ways to get that client line up for your business. Any business can expand only when they have a huge client base. To do so a strategic marketing plan is important. But you can’t over the top when it comes to budgeting.
Unless you have a venture capitalist or you are a huge entity, it can be difficult to get business marketing ideas. Without business promotion, you can increase your client base. Here are a few budget-friendly marketing ideas that will help you promote your business.
1. Guerilla Marketing-
Guerilla marketing tools take the leverage of creativity, imagination, and originality in place of huge marketing strategies. A smart way for small businesses to deal with marketing campaigns and also compete with huge companies. Guerilla marketing strategy is full of creative marketing ideas. These are some of the examples.
You just need chalk and board and create eye-catching art with the chalk.
You can choose the streets by appointing an undercover. This way you can directly
Conduct a latest trending activity like a flash mob to grab the crowd’s attention.
2. Socialize on social media-
As the increasing usage of social media, you can expect more half of the prospective client engaging with you on social media. And it has been increasing more and more from the past decade.
The popular social media channels like Facebook, Twitter, Instagram, Pinterest, Reddit, LinkedIn, Google Plus and Snapchat. Each platform has some unique way of connecting people. Like for example, Pinterest is all about pictures and Facebook is a great medium to promote your brand. You can also opt for paid advertisements. It has been one of the largest social media platforms for advertisement.
3. Unique Content-
As it is a well-known fact content is king. Customers surely love simple and unique content. But more than customers google loves content. If you have a strong and unique content you are surely getting that ranking on Google. Targeting space online is highly important. You can start with blogging and eventually go for video creation, podcasts, infographic and guest blogging.
If you think you can’t create content you can always hire freelance writers, graphic designers, and personal assistants.
4. Gifts or Giveaways-
Free gifts are loved by all. Gifts will create excitement among prospective clients. This will create brand awareness and connect you with potential clients. These gifts need not be expensive gifts. They can be small gifts like ebooks, white papers, and checklist.
You can promote the contest alert on Instagram. Ask them to try your product for a free and advertise it by distributing free gifts.
5. Help yourself by helping other
All the marketing you do should be of some use to your audience. There are many ways that you can make your marketing efforts welcome rather than annoying your audience.
Provide useful information that is highly effective for sales. By educating your audience about the problems they care. Here you are not just a salesperson you are a solution provider.
Provide an answer to all their questions through forums like Quora or Reddit. The internet is full of such forums.
Be entertainment to your audience. Make them laugh or cry. Think of the hilarious and touching ads that you see how quickly they share.